Top 5 Personal Finance Apps in Mexico: Q4 2024 Performance Review

In the fourth quarter of 2024, the personal finance app landscape in Mexico saw varied performances across the top five applications on the unified platform. Here’s a detailed look at each app's metrics:

Dinero Plan: Gastos Nota experienced a continuous decline in weekly downloads, starting at approximately 18.3K and dropping to around 238 by the end of November.

tekae maintained a relatively consistent download rate, with numbers fluctuating between 1.3K and 3.2K throughout the quarter. Weekly active users remained stable, starting at 39.4K and ending at 40.6K.

Money Tracker-Expense & Budget showed an upward trend in weekly revenue, peaking at $681 by the end of December. Downloads reached a high of 3.5K, while active users increased from 6.9K to 10.3K.

Splitwise saw its weekly revenue peak at $2.7K towards the end of December. Downloads showed a peak mid-quarter with 2.6K, and active users slightly decreased from 51.6K to 43.4K.

Money manager & expenses ended the quarter with a revenue increase, reaching $856. Downloads peaked at 2.4K, and active users grew from 43K to 44K.

This data, sourced from Sensor Tower, provides a snapshot of the dynamic personal finance app market in Mexico. For more detailed insights, visit Sensor Tower’s platform.